Aha...

According to a story on the BBC website, "Nearly half of all men and one-third of women have lied about what they have read to try to impress friends or potential partners, a survey suggests." Intriguingly, the men polled said they would "be most impressed by women who read news websites, Shakespeare or song lyrics" while women "said men should have read Nelson Mandela's biography or Shakespeare." As one might imagine, "one in five adults said they would read their chosen material whilst waiting for their date to arrive in the hope of making a good first impression."