1. It is a profession that runs annual contests like Pimp My Bookcart. This year's First Place went to Food for Thought by Student Employees of Columbia University Library: "Hot dog carts and used book vendors are a staple of any New York City sidewalk. A team of student work-study employees at Columbia’s Butler Library drew on this urban inspiration to transform a vintage wooden bookcart into Broadway’s hottest book stand."
2. It is a profession about which movies like THE LIBRARIAN: CURSE OF THE JUDAS CHALICE are made. Moreover, it is a profession that, when depicted in film, casts Noah Wyle* as the hero whose "geeky bookishness is coupled with a razor-sharp wit" and grants Bob Newhart the "amazing ability to fell villains when called upon to do so". Check out the web comic.
3. It is a profession who, in their professional communiques, offers links to videos like Sesame Street's classic "No Cookies in the Library." Cookie Monster would be pleased to know he could get cookies in our library*. 
Grover might find the library* a little more amenable to him as no one is on specific shushing duty. * For better or for worse, librarians may not be exactly as illustrated.
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